Vetted rural social enterprises across Nigeria’s 6 geopolitical zones, measured by RVR and SROI methodology.
We diagnose value leakage and build the systems rural enterprises need to retain what they earn. We do not disburse grants or take equity.
We work across five sectors where value leakage is highest and structured intervention produces measurable results.
Systems that help rural enterprises measure climate exposure and build economic resilience.
Farmgate-to-market diagnostics that reduce post-harvest loss and intermediary extraction.
Productive-use energy frameworks connecting rural enterprises to clean power and lower costs.
Structuring rural health enterprises for formal procurement systems and development financing.
Enterprise models for rural education with data systems that demonstrate learning impact to funders.
The Rural Value Retention (RVR) diagnostic applies to enterprises and ecosystems operating within these five verticals. It is the primary tool Muazu Africa uses to identify leakage, quantify margin loss, and structure capital readiness pathways.
Rural economies generate real output. Most of the value leaves before communities can retain it.
Up to 40% of production value lost before goods reach buyers
Middlemen capture 60–70% of final market value
Raw commodities leave unprocessed, locking communities out of industrial value
Adjust the slider to see where value is lost at each stage of your supply chain.
We do not disburse grants or take equity. We build the infrastructure that lets rural enterprises capture, measure, and retain the value they already generate.
Three measurement tools. Each produces data that funders and partners can act on.
SROI converts social outcomes into financial proxies. It answers the question funders actually ask: how much value is generated per naira invested?
Measures whether enterprise growth translates into retained wealth at the community level. Production growth without value retention is not prosperity.
Built specifically around rural women, who carry the majority of productive labour but capture the least value from their output.
Rural women provide an estimated 60–80% of food production labour in Nigeria. The GESI Lens makes this visible and actionable for investors and policymakers.
We treat every value chain as an economic unit and apply the same analytical tools used in formal enterprise management to identify leakage and design retention pathways.
Full cost mapping across every node to identify where overheads absorb margin.
Gross and contribution margin tracking, disaggregated by product and market channel.
Assigns cost burdens to each stage of production, aggregation, processing, and distribution.
Converts inefficiencies into Naira-denominated loss figures for capital deployment decisions.
Identifies which activities generate positive returns versus those that subsidise intermediary capture.
Standardised metrics that allow funders to track enterprise progress against defined milestones.
“Rural enterprises are not informal. They are unstructured. The gap is analytical, not motivational.”
Muazu Africa Methodology Position, 2025Every RVR diagnostic produces a managerial accounting report with verified cost structures, margin analysis, SROI calculation, and a capital readiness assessment. Built to meet DFI due diligence standards.
Three functions that move rural enterprises from informal activity to institutional market participation.
Structured value chain audits identify leakage points, GESI gaps, and market access barriers. Output is funder-grade data, not anecdote.
Institutional data systems disaggregated by gender, youth, and geography allow DFIs and investors to assess rural enterprise risk with confidence.
Inclusive procurement pathways and buyer connections ensure value created in rural communities is retained locally, not extracted upstream.
The RVR diagnostic is designed for the following users. Each has a defined reason to use it.
Why: Directs capacity building to actual structural gaps, not assumed needs.
Decisions: Programme design, cohort selection, strengthening priorities.
Risk reduced: Wasted expenditure on misaligned enterprise profiles.
Why: Produces a structured financial picture that owners often lack.
Decisions: Pricing, market channel selection, cost reduction priorities.
Risk reduced: Continued subsistence without understanding the structural cause.
Why: Ecosystem data for rural procurement policy and Agenda 2063 alignment.
Decisions: Policy design, enterprise support allocation, economic planning.
Risk reduced: Misallocated public resources and untracked wealth leakage.
Why: GESI-aligned, disaggregated data for rural investment mandates.
Decisions: Portfolio construction, risk-adjusted lending, GESI scoring.
Risk reduced: Information asymmetry between rural enterprises and institutional capital.
Why: Verified supplier data for ESG reporting and climate resilience tracking.
Decisions: Supplier onboarding, CSR measurement, gender-responsive sourcing.
Risk reduced: Reputational exposure from unverified social impact claims.
Available across Nigeria’s 6 geopolitical zones. Produces a structured diagnostic report within 3–5 business days.
Use the Free RVR ScorecardMeasurement standard: All RVR assessments use the Prosperity Framework and SROI methodology. Data disaggregated by gender, age, and location. Verified across 71 audited enterprises in Nigeria’s 6 geopolitical zones.
Six stages that move rural enterprises from grassroots activity to institutional market participation. Each stage has defined outputs and GESI checkpoints.
Field research identifies grassroots economic activity with value retention potential. Data disaggregated by gender, youth, and sector across all 774 LGAs.
Informal activities structured into viable enterprise models with clear ownership, legal standing, and gender-intentional governance design.
Minimum viable product testing validates market demand and operational viability in low-resource environments before capital is deployed.
Enterprises connected to institutional buyers, certified to quality standards, and integrated into formal procurement including gender-responsive sourcing.
Vetted enterprises connected to DFIs, impact investors, and structured debt. All due diligence packages include GESI indicators and blended finance guidance.
Growth tracked to ensure revenue increases translate into local wealth, measured through reinvestment, women’s participation, and SROI verification.
114 rural social enterprises across Nigeria’s 6 geopolitical zones. 71 have completed full RVR diagnostic audits.
Most development programmes address symptoms. We address the structural conditions that cause rural value to leak out of communities.
Most programmes measure success by output volumes. We measure by how much of that value stays in the community. Increased production without retention is not prosperity.
From commodity seller to retained-value market partner
We produce structured, disaggregated data across gender, youth, location, and SROI that meets the standards required by DFIs, bilateral funders, and ESG-mandated investors.
From invisible enterprise to institutional-grade asset
Impact is verified using the Prosperity Framework and SROI methodology. The ₦25M value retained figure reflects verified outcomes across 71 RVR-audited enterprises spanning Nigeria’s 6 geopolitical zones. Gender-disaggregated data available on request.
Independent recognition of Muazu Africa’s work across enterprise development, digital inclusion, and social innovation.
Recognised for outstanding contribution to social enterprise development and rural economic empowerment in Nigeria.
Lagos State Government recognition for advancing digital inclusion and technology-enabled enterprise development in underserved communities.
Regional recognition for media-verified social impact and innovation in rural enterprise infrastructure across West Africa.
Active members of Nigeria’s Rural Social Enterprise Network, contributing to policy, peer learning, and collaborative field research.
Steering Committee Member of the Nigerian Enterprise Support Organisation Collaborative, shaping national ESO policy and standards.
Independently verified by Good Market as a purpose-driven enterprise meeting global standards for social and environmental impact.
Memberships · Features · Awards · Recognition
Papers, briefs, and frameworks underpinning our methodology.
Our partners include Enterprise Support Organisations, Rural Enterprises, Local Governments and LCDAs, Development Finance Institutions, and Corporates. Each has a defined entry point.
Use RVR diagnostics to direct capacity building, design evidence-based programmes, and demonstrate measurable impact to funders.
ESO Partnership →Get a structured financial picture of your value chain, identify where you are losing value, and build the data systems that make you legible to investors and buyers.
Apply to Our Programme →Access ecosystem diagnostic data for local economic development policy, inclusive procurement frameworks, and rural industrialisation strategies.
Access the Briefing Room →Access a vetted pipeline with RVR-verified data, GESI-disaggregated metrics, and blended finance readiness documentation.
View Investment Pipeline →Build gender-responsive procurement and ESG-credible supply chain programmes sourced directly from verified rural social enterprises.
Discuss a Partnership →Weekly sessions open to rural social enterprises in our pipeline. Bring a specific challenge. Leave with a structured next step.
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Apply to our programmes, use the RVR diagnostic, or open a conversation with our partnerships team.